Proper Cloth is a new clothing label offering high-end custom-tailored premium men's dress shirts at modern styles. This NYC-based company sources fabric in Italy and manufactures your shirt in the USA. What is interesting about Proper Cloth is the ability for the consumer to pick details, fabrics, contrast fabric and styling for each order. This is like Nike ID for woven shirts. You can pick any pattern you want along with the thread count. The main differentiator seems to be the really state-of-the art visualization and configuration toolkit on the website (click here to be redirected). As a technology driven fashion company, Proper Cloth leverages the latest in web-application, 3D modeling and mass-customization supply chain technology to offer made to measure, personalized dress shirts for the same price as mass produced dress shirts sold in retail stores.
