HOM, the French men's underwear brand, which hails from Marseille, was founded in 1968 offering style and innovation to a much forgotten arena of men's fashion. In 1976, the company created HOMIX, the first briefs requiring no elastic waisband, using an exclusive and very comfortable fabric mixing lycra, cotton and polyamide . The design proved to be an innovation as they were invisible under light colored trousers. The label is celebrating the 10th anniversary of HO1, the famous undies, known for their 3D design horizontal front opening, that revolutionized men’s underwear with their unique practicality, comfort and support features. Besides, HOM is now 40 years old and on this occasion, launches a couture line, which will be in stores near you very soon.
