Hugo, the younger and edgier collection from Hugo Boss, has worked with NYC-based design guru Karim Rashid on a limited edition perfume bottle. The Hugo fragrance has been released in 1995 and now comes in the new Rashid flacon, which is limited to 1000 pieces worldwide. It will be available at a hundred retailers, including Selfridges (London), Sephora (Paris), Harvey Nichols (Dubai) and Galeries Lafayette in Berlin from today, where the launch event is also taking place this evening on Friedrichstraße.
